Marcel is an experienced, international corporate executive, who has worked all over the world, in some of the best known consumer-goods companies in the world.

After getting a Masters Degree in International Management at a leading US business school, he spent 23 years in Marketing leadership roles at Procter Gamble, Sara Lee Douwe Egberts in The Netherlands, Pepsico and Coca-Cola in South Africa, Nestlé in the UK and Switzerland, culminating into a role as Global Marketing Director at United Biscuits, based in the UK.

After another 4 years at UB as Managing Director for Asia, he decided to shake off the shackles of salaried employment, and take charge of his own time and finances. That’s when he became an entrepreneur, investor, and business advisor. Marcel and his wife live near the beach, on the sunny Algarve in Portugal.

Marcel Willems